Sam Richter
Internationally Recognized Expert on AI-Powered Digital Information
Sam Richter
Internationally Recognized Expert on AI-Powered Digital Information
Biography
Sam Richter is an internationally recognized expert on digital information and is considered the father of modern-day Sales Intelligence. His award-winning experience includes building innovative programs for start up companies and some of the world's most famous brand
Sam is the founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and online programs, Sam trains leading organizations and entertains tens of thousands of people around the world. Sam’s programs promise to be the highest-content, most take-home-value presentations attendees have ever experienced.
The National Speakers Association inducted Sam into the Professional Speaker Hall of Fame, where fewer than 300 professional speakers worldwide have been honored, and Sam also received the Association's CSP Designation, reserved for the top 10 percent of the world's professional speakers.
He was named one of the Top 15 Highest Rated Speakers for Virtual Events, one of the Top 50 Sales Keynote Speakers in the world, one of the world's Top 100 Motivational Speakers, a Top Sales Coach by the Coach Foundation, and he is also a member of the Minnesota Speaker Hall of Fame.
Sam is the author of the bestselling book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success. Take the Cold was named "Sales Book of the Year" by the American Association of Inside Sales Professionals, and it was also named a "USA Book News Winner" and a "Sales Book Awards Silver Medalist."
In addition to speaking and writing, Sam created numerous AI-powered technologies, including a family of custom enterprise business, sales, and competitive intelligence search applications., the Business / Sales Intel Engines, a library of online intel tools at YouGotIntel, the financial advisor Find5500.ai program, the AI-powered marketing and sales platform, Relevate.ai. and the Diamond Speaker program for higher-end professional speakers. Sam also creates custom AI and Generative-AI powered resources used by top companies worldwide.
Multiple times Sam was named by InsideView as one of the Top 25 Most Influential People in Sales, and he was also named as one of the Top Chief Marketing Officers on Twitter and has been recognized by LinkedIn as having one of the world's most viewed profiles. Sam has been featured in thousands of television and radio programs and national and online publications.
For more than six years, Sam was president of the James J. Hill Center, a not-for-profit business library, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting-edge online resources. Sam also spent more than eighteen years in the advertising, public relations, and e-commerce/e-marketing industry owning his own firm and working for internationally recognized organizations as a creative director, group director, and marketing director. Sam has led product launches and strategic marketing programs for companies including Microsoft, Coca-Cola, Major League Baseball, Polaris Industries, and National Geographic.
He has won regional, national, and international awards, including Best of Show and Gold Awards at numerous sales and marketing competitions, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award - "the "Oscars" of the software industry" - for Best E-commerce Software. He is a member of the Business Journal's "Forty Under 40" and a past finalist for Inc. Magazine's Entrepreneur of the Year.
Sam serves on the Boards of Directors for Brandpoint, one of the world's leading content management platforms, and Argos Risk, a business financial health and credit monitoring software platform. He is also an advisor and partner at numerous technology, big data, and sales organizations.
Sam received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team. His postgraduate education includes certificate degrees in Executive Leadership from the University of St. Thomas and in Corporate Boards of Director Ethical Leadership from Saint Mary's University.
Sam lives in Minnetonka, Minnesota, with his wife and two children. He enjoys mentoring individuals in his community and volunteering his time working with non-profit organizations, including Mental Health Navigators, a national non-profit online community support and resource group helping parents of children experiencing mental health issues, where Sam built the nationally renowned Mental Health Resource Search Engine.
Speaker Videos
Sam Richter Keynote and Workshop Testimonials
Sam Richter Keynote and Workshop Program Highlights - Bureau
Modern Connections
The Convergence of Marketing and Sales - Suspects, Prospects, Intel
Sales Keynote and Customer Relationship Program | Sam Richter
Speech Topics
Mindset Shift™: Generative AI and Your Future - Transform Your Business, Your Communications, Your Job, and Your Life
Generative AI is reshaping our world at a pace never before seen in history. For the first time, everyone has unprecedented access to harness and shape data, redefining how we live, work, compete, and connect. In this dynamic, high-impact presentation, you'll discover...
- The difference between AI and Generative AI - and in a clear, non-technical way, how they work, and how embracing platforms like ChatGPT, CoPilot, Gemini, etc. can give you a competitive edge.
- How Generative AI creates a Mindset SHIFT™, by streamlining work, harnessing your expertise, and freeing you to focus on strategic thinking, innovation, and authentic human connections.
- Practical AI tools you can start using immediately, demonstrated through real examples across all areas of business, to unlock new levels of performance and deliver measurable outcomes.
- A forward-looking view into our Generative AI future, the ethical considerations, personal moral dilemmas, and leadership decisions that will shape tomorrow’s business landscape.
- Featuring examples customized to the audience, and strategies and techniques drawn from Sam’s years of experience developing AI tools and resources used by organizations around the globe every day, this motivating, practical, and highly entertaining program will leave you inspired, empowered, and ready to lead in your AI-powered future.
All attendees receive complimentary Intel Resources making it easy to implement what was learned.
Get the Meeting No One Else Can: Intel Secrets to Create Sales Authenticity in an Inauthentic World
At a time where information is abundant, but authenticity is scarce, knowing your prospects and clients and what matters to them is no longer just a sales strategy – it’s a decisive competitive advantage. How do you ensure your outreach stands out as genuine in a sea of AI-generated content? How do you connect with decision-makers in a way that resonates and gets results? In this powerful program, you’ll discover...
- A proven value generation framework that identifies high-potential opportunities, decision-makers, and engagement methods helping you foster genuine connections that drives revenue and significant growth.
- Game-changing strategies and tactics for finding authentic intel, creating efficiencies that allow you to personalize messages, and provide maximum value, all by using the resources you use every day, including search, social, Generative AI (ChatGPT), and custom Sam Richter-created AI tools.
- Techniques to uncover hidden opportunities using "inside out" thinking - intel techniques to identify sales trigger events, relevant news, and more so you’re always engaging with the right prospects at the right time with messages that resonate.
- Third Box Thinking methodology - Them, Us, Fit, Proof - to help you align your solutions with your prospect’s key business priorities, understand your customer’s customer, bypass gatekeepers, gain trust with decision-makers, and leverage relevance to differentiate from your competition.
Each program is customized using your real-world prospects as examples. This high-energy, motivating, incredibly high-content program has a huge "WOW" factor – you will be shocked at what you don't know (but soon will) that you will immediately use to dramatically improve sales performance.
Attendees receive complimentary Intel Resources making it easy to implement what was learned.
Get the Meeting Part II (Advanced): Even More Intel Secrets for Finding Sales Opportunities & Getting Meetings with Decision Makers
In the Part I, you learned sales intelligence strategies and tactics to find more opportunities and get meetings with decision makers most never dreamed possible. In this perfect workshop complement, you’ll discover best practices for advanced intel gathering and communication including…
Advanced intel secrets (that most pros don't even know) for finding existing lead lists, membership directories, competitor proposals, price lists, past and current RFPs, and more.
- Advanced Generative AI secrets to ensure maximum efficiency and creativity in the sales process - save hundreds of hours per person and completely differentiate from the competition.
- Best practice techniques for leveraging intel along with effective communications tactics via email, social media / LinkedIn, and live sales calls following the Them, Us, Fit, Proof methodology.
- Intel tactics and resources that reveal hidden information - in legal and ethical ways - that help you discover more opportunities and ways to increase your credibility and value.
- Ways to use the custom Intel Resources that all attendees receive to find the right prospects, at the right time, and ensure relevancy in every sales call (taught through a live, interactive demo).
- When you know more about your prospects and clients, their issues, their goals, their industries, and their (and your) competitors, you gain the edge in every sales call, every meeting, every proposal, and every negotiation – every time.
NOTE: Recommended for a post-keynote workshop live at a conference, or virtually as a follow-up.
Every YES Begins With a KNOW: The Power of Insight for Authentic and Meaningful Connections
In a world where so much of our communication is automated and often feels impersonal, how can you stand out as authentic, genuine, and relevant? The same tools driving automation - search and AI - can also be your greatest allies. By understanding others at a deeper level, you can communicate in ways that truly matter to them, creating connections that are more "human." In this program, you’ll discover:
- Jaw-dropping techniques for uncovering insights into what others value most, enabling you to craft messages and conversations that resonate and get results.
- How to master the art of using online tools like search, social media, and Generative AI to better understand the people you interact with, allowing you to align with their interests and needs in every conversation while maintaining professionalism and authenticity.
- Ways to uncover internal dynamics within organizations to build and strengthen your network and future-proof your connections in an ever-changing professional landscape.
- The power of information and how to tailor your interactions, ensuring that every meeting or message demonstrates that you genuinely understand and care about the other person’s goals.
It doesn’t matter if you have limited technical ability or if you grew up using the Internet. You will leave with new ideas that you and your team will immediately put to use. This high-energy, motivating, incredibly high-content presentation features attendees' real prospects and clients as examples and has a huge "WOW" factor – you will be shocked at what you don't know (but soon will).
Attendees receive complimentary Intel Resources making it easy to implement what was learned.
Don't Steal the Cheesecake: Is Your Digital Footprint Costing You Business Opportunities?
In today's "everything is online" world, people pass judgment and form opinions about you before ever meeting. What you post online, text, leave as a voicemail, say or do in front of a public camera, and even email is not limited to private networks. Rather, there's a good chance that what you do in a digital format is public, searchable, and archived FOREVER! Meaning everything you do online impacts your personal brand and even your company brand. In "Don't Steal the Cheesecake," you will discover...
- The difference between your character, reputation, personal brand, and company brand, how they are all intertwined, and how they impact your career, relationships, and your company.
- The dangers of sharing too much information, what can happen if you're not careful, and how to respond in a digital format when you're angry, so you don't become a negative "Viral Sensation."
- The "Five Laws of Digital Reputation Management" along with simple, common-sense ideas that will align your character and reputation, ensuring consistency across your personal brand.
- Inside secrets on how to leverage ChatGPT, social media, Brandpoint services and other online resources to manage your digital presence (for non-technical people) so that when others search for information on you, there is some control over what they find.
This thought-provoking, super entertaining, and somewhat scary program features actual attendees as examples (in positive ways) and will provide you with practical and easy-to-implement strategies that will help you avoid personal and company embarrassment, manage your reputation, and enhance your personal brand.