How to Book a Keynote Speaker
Booking a keynote speaker doesn’t have to be overwhelming. At APB, having done this for over 60 years, we’ve become experts at simplifying the process from start to finish. Here’s how it works:
Step 1: Define Your Event Goals and Audience
Before booking a speaker, clarify:
- The theme and purpose of your event (e.g., inspiration, education, entertainment)
- Your audience demographics and size
- The desired outcome or impact you want the speaker to have
This helps us tailor recommendations that align with your objectives.
Step 2: Contact APB and Share Your Vision
Reach out to an APB agent through our website, by phone, or email. Share:
- Your event details (date, location, format: in-person/virtual/hybrid)
- Budget range
- Any speaker preferences (e.g., industry, expertise, previously seen)
Your dedicated APB agent will become your strategic partner throughout the process.
Step 3: Receive Curated Speaker Recommendations
APB provides a customized list tailored to your specific needs. Each recommendation includes:
- Speaker bios and videos
- Relevant keynote topics
- Fee ranges and availability
You’ll be able to compare options and make an informed decision.
Step 4: Review, Discuss, and Confirm the Speaker
Once you’ve identified top choices, your APB agent will:
- Confirm real-time availability
- Finalize pricing and engagement details
- Issue contracts to both the client and the speaker
We are here to help you make the best choice and to ensure everything is professionally handled.
Step 5: Event Execution and Support
APB remains involved during the event by:
- Managing travel logistics
- Providing a day-of contact
- Offering support for last-minute changes
- Following up with you for post-event feedback
We make sure everything goes smoothly so you can focus on your event.
Why Work with American Program Bureau?
Expert Guidance and Custom Speaker Ideas
Our team offers decades of insight and deep industry knowledge to suggest speakers you may not have discovered on your own, including exclusive and emerging talent.
White-Glove Service and Personal Attention
You’ll have a dedicated agent who handles every detail from inquiry to event day, providing personalized service and quick turnarounds. Our client services department is a full-service travel agency with access to airlines, hotels and ground transportation outlets worldwide.
Risk Management and Peace of Mind
At APB, we are pleased to boast an extremely low cancellation rate among our speakers. In the unlikely event that a cancellation does occur, we are here for you. Our extensive global network of speakers provides numerous secondary options, and our staff is available around the clock to address any last-minute complications that may arise.
Long-Term Value
Whether it's your first event or your 50th, we build lasting relationships. We work hard to understand precisely what our clients are looking for. Developing such connections with you and your team, while continuing to strengthen current bonds with our speakers, ultimately leads to a beneficial experience for everyone.